PROJECTS

Necessary Good

Necessary Good is a UK-based, skincare company that brings about a new solution to reduce waste and provides a product refill service complete with door-to-door delivery. The company’s vision is to eliminate waste by packaging their skincare products in high-quality, reusable containers that could easily be sterilised.

YEAR: 2023

KEY WORDS:
Luxurious
Sophisticated

We wanted for the visual identity to embody Necessary Good’s firm stance on the use of environmentally conscious products and recycling protocols in the skincare industry. The period at the end of a sentence represents both the end of a statement, and the beginning of something new for the industry. We felt that this was the perfect symbol to represent the ambition and stance of the company and to unfold into a strong visual identity.