Redeco is a UK-based mobile application that gives users access to a vast online marketplace for second-hand furniture. One of our primary goals for this campaign was to present the company as a reliable resource that simplifies delivery logistics for buyers and sellers, providing an alternative solution to furniture waste. A
Redeco solves a problem for both its users and the environment by making it possible to re-vive, re-use, and re-cycle old furniture. We also wanted to establish a theme that could be easily transferable to future advertising campaigns, merchandise, and other initiatives as the company expands. Thus, “re” became the foundation of Redeco’s brand identity.